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Bijorhca is the international event dedicated to the fashion jewellery universe. It allows fashion and fine jewellery, ready to wear and gifts retailers, department stores and buying offices to discover 500 designers of fine and fashion jewellery from around the world. It is the show where trends are revealed, meetings are held and deals are done.
Through its showcase of the world’s leading brands, it shows highlights the new brands in a very eclectic fashion. Ethic; ethnic, religious, trendy and more classic jewelry is exposed
Taking place in one of the world’s most vibrant cities: Paris, whose love affair with glamour and jewelry is a long one starting when the Merovingian dynasty rules the Kingdom. With and easy access, this is the place to be for designers, business and brands willing to be seen and noticed.
Ideally held in September for 4 days, the show: unique in France, can boast of combining all the advantages.
– Boost online sales for and business gift for the end of the year
– New creations to showcase during November privates sales and parties
– French and international exhibitors
– Purchasers coming from all over the world
– Establishment of the market connections
– Build customer loyalty
– Generate business opportunities and a quick return on investment
– Reinforce the visibility of brands in the jewelry market and thus strengthen its credibility as well as its notoriety
For any company wanting to develop its brand and occupy the ground to the competition, Bijorhca is a unique niche, the appointment not to be missed.
A BIT OF LITTLE HISTORY AND LINGUISTICS
Bijorhca has been highlighting since 1936, the savoir-faire of the French craftsmen.
But do you know where the word “jewel” comes from? So dear that it is applied to a precious stone as much as to a human being.
For this, we must go back to the roots of language and time when France was fighting against the invaders to become Kingdom of the Lys.
Before the marriage of the Duchess Anne of Brittany with Charles VIII., Celtic Brittany did not belong to France, so its language differed.
Definition of bijou
1: a small dainty usually ornamental piece of delicate workmanship: jewel
2: something delicate, elegant, or highly prized
Bijou has adorned the language of Molière since 1668 and that of Shakespeare since the end of the 17th century. Its etymology brings it back to Breton, a Celtic language (very close to Cornish and Welsh) spoken by the inhabitants of the Brittany region of northwestern France. It is the modern derivation of Breton, which means “ring”. Another etymology relates it to the Occitan language borrowing from Sabir jewel then, finally Occitan pichon (“small, tiny”),
Beyond its decorative functions, this piece of precious stone has specific meanings and has been used by all peoples on the land of Maya, the Celts through the Greeks and Egyptians or West Africa where jewelry is an art still practiced nowadays. Whether it is to establish an authority, to signify a union of territory, a tribute after a defeat, a religious or mystical, sexual or sentimental utility, the jewel is associated with wealth and power and one does not cease celebrating the jewel for centuries.
Did not Marilyn Monroe sing “Diamonds Are a Girl’s Best Friends?”
In France, we owe to King François 1st, in 1530, the constitution of a royal treasure made of jewels to be conserved by his successors in order to create a fund for the kingdom in case of debt or great financial difficulties. Partly stolen during the French Revolution in 1792, it was sold in 1875, at a ridiculous price bordering outrage and contempt by a Republic eager to get rid of the imprint of the monarchy as well as the Empire. To this day, this collection has almost disappeared and we can find some stones in museums or private collections of course.
However, some artisans, enamored with their art decide to come together to better protect their interests. Thus was born the Chambre Syndicale BOCI in 1873 by artisans of the “Bijouterie Imitation” and which now includes more than 110 manufacturers.
The same BOCI that has been since 1936, the official partner of BIJORHCA the reference event for all market players. Twice a year, in January and September, it welcomes nearly 12,000 buyers and more than 350 brands in the heart of Paris.
The 2019 EDITION : If I gave you diamonds and Pearls
Evolution of the trends, time and techniques helping, one distinguishes since the 50s, 3 big families for the jewels:
• jewelery that produces unique or limited-edition pieces in prestigious materials;
• fantasy jewelery, which produces mass-produced pieces by taking advantage of new materials such as plastic;
• artisan jewelry, which produces unique or limited edition pieces.
Those are the variations found during the show. With
Finished jewels: costume jewelery / precious / watchmaking and fashion accessories
Industries & packaging: packaging, insurance & banking, tools and security
Raw materials: supplies
Attending BIJORHCA, this a dazzling event of colorful beauty is always one of my favorite thing to do and I’m always pleased to be at one of my favorite fair in the world. Since my first time back in 2015, I had the opportunity to witness the evolution of trends, for sure, but also of the organizing team that really stick to the art and heart behind the jewels. If you are a first- timer in the jewelry world, I recommend Bijorhca as the best introduction. It has something for everyone and every taste, no matter your knowledge or background.
The rest depends on your attitude and what you want. Like any trade show, you can either be doing hours of research beforehand on the Suppliers and vendors who will be there.
You may find some products at the show you never even imagined about. Or either let yourself be seduced by a booth and take the time to chat and have a look. My Team and I didn’t have a predetermined ideas, wanting to immerse ourselves and be moved by a material, form, history behind the creation more than the art in itself.
2019 had a number of events that typically take places at each Bijorhca fair but also some new ones that can take place on multiple days and some may take place only once.
I particularly appreciated this year boldness with so many eclectic options.
- Religious jewelry
- New Age jewelry
- Fantasy jewelry
- Diamonds and pearls
- Ethic jewelty
- A lot of fashion
When most creative minds stretch the boundaries of design, technology and art it is always so easy to get enthralled and a challenge to pick up the fab fav ones! This fall edition was no exception to the exceptional quality of the brands showcased. Talented jewelry editors, designers: the crème de la crème were up for a show with the boldest and most daring jewelry you can find!
Amber of the Baltic: Polish association of craftsmen of amber and importation into France by the company Natalex. (www.natalex.com) 60560 Orry La Ville, located at 04 rue Gérard de Nerval. Amber is honored since ancient Greek times and well before, and on all continents. Amber is a resin, with curative virtues, that over millions of years has mineralized. Amber at 50 million years is the difference with the copal which is also a resin but it is less old. Amber is known mainly in its golden orange color, but the spectrum of color that can have amber is much more varied. There is pale yellow amber, orange, and cognac, green, black. Sometimes insects are trapped in the heart of amber, we can then observe these insects of several million years very well preserved. The stones are shown but there are jewels (bangles, necklaces, rings,), jewelry or decorative jewelry of all shapes, forms for men and women alike. One moment of grace conducive to travel and imagination with the millenary story of this story told.
- Katerina Vassou : A story of feelings. It’s a bit like what we can feel from this Greek jewelery brand (katerinavassou.gr)that would not have looked displaced on Olympus. Modern, elegant, often geometric, her jewels are all handmade and inspired by nature, travel, history so that by wearing them you can also tell your story. Gold plated, silver, her stones take shape in various forms from the most refined to the most conspicuous adornment to dress the simplest garment or enhance one’s brilliance. Her bracelets and earrings really caught my attention because of the attention given to finishes and details. To discover without mistakes, especially since the prices are extremely reasonable whether to offer or give it to yourself it you will always find something nice in your price range.
- Shinju Kobe. In Japanese “Shinju” means pearl. And pearls we saw by rows of necklaces, set on rings, cut in jewels, attached to a silver chain. An obvious visual pleasure not only because of the extreme purity and rarity of the pearls, but also for the fingering and delicate size. The dialogue with Jean-Baptiste, Toulousain (south-west of France) in love with the Empire of the Rising Sun, passionate about this treasure from blue gold is inexhaustible as to the various pearl harvesting experiences. In the 1950s, the Japanese had developed techniques for growing round pearls, Kōichirō Kitamura (historical founder of the brand) made famous pearl pearls: the Akoya. Located in the city of Kobe: recognized UNESCO heritage as a city of design… renowned for its port, there is the “Pearl Street” with almost more than 200 companies. Kitamura, Yamasu, Taiho, Mizuki, are some of the wonders admired during the show. What I liked also is the respect of nature and preservation. After all, it takes a high quality environment to produce high quality pearls … Sustainability also includes preserving the pearl culture environment .http://www.shinju-kobe.com/
- Nodova : A French brand of ethical jewelry fashioned from ivory … vegetal ivory with an ethical purpose in supporting a women’s cooperative in Ecuador, and sending children to school. If the shapes and colors are totally adapted to the European tastes, the design itself is executed by the women of Ecuador via the vegetable ivory. It is a seed from a palm tree growing in the Amazon rainforest (Ecuador, Colombia, Peru) which has a first hard and detachable shell, and then a second one stuck to the seed. It is sanding the latter that we obtain the Tagua or Corozo: the vegetable ivory. Depending on the layer used, the jewelry has a different visual: smooth or ribbed. The trees produce about 20 kg of seeds each year, sometimes much more. That’s about the weight of the defenses recovered on a 6-tonne elephant. Vegetable ivory is an alternative to killing elephants but also a way to combat deforestation https://www.nodova.com/
- Raphael Sperdin : A very young French brand coming from the West of the hexagon and more specifically from the city of Nantes specialized in fanstasy jewelery and collaborating with Swaroski on their creations and design. A brand for men as for women, unisex and for all ages. I really appreciated first of all the warm welcome of the two founders Arnaud & Yoann, but also on the quality of the products. Earrings, fine necklaces and worked in silver as in gold. A range all in finesse and elegance. Luxury not ostentatious and that adapts to all budgets. Highlighting the potential of their region, they have, among others, Miss France 1994: Valérie Claisse as a brand Ambassador. So let’s support the French entrepreneurship, creativity made in France and wear the “French Touch”. ( raphaelsperdin.com )
- Oceania :Excellent idea that this space highlighting various fashion designers and jewelry designers who offer a reflection on recycling, second hand and ecodesign, a way to rethink and transform an industry, the second most polluting in the world. Durability, chic and transparency are the key words of this concept.
A 2019 edition very successful and controlled.
Copyright photos & videos : Laurent Lo & PPRM