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.With 145 euros per year per person, the French budget dedicated to perfumes and cosmetics is not the most threatened, because even in a period of restriction, it corresponds to an accessible luxury to which the consumer is not ready to give up ..
The consumer is not (anymore) fooled by the flashy ads and marketing blitzes of grand consumption or celebrity fragrances; Beyoncé, Britney Spears and other Taylor Swift in the lead; very present in the Anglo-Saxon countries but in full decline. To have a name and to be known in the field of the arts, is not pledge to be recognized as a craftsman-perfumer. On the contrary..
And that’s when the niche perfume boom kicks in. The “what” will you tell me? Those are simply independent perfumers who have found via the Internet, blogs, vlogs etc. a community of enthusiasts eager for authenticity and who identify with the brand. They become the best ambassadors.
If riding the trend wave, we have seen many people learn about the formulations, and experiment declaring themselves “perfumers” it has nothing to do with those whose roots and motivation are older and deeper. The perfume is in Virginie family history. When she was a child, Virginie became passionate, took over the family inheritance. Throughout the creations, she takes us on an odyssey of aromas and perfumes concocted in her laboratory of the South of France with another ” nose” Jean-Claude Gigodot.
And as, Virginie has the art of sticking her nose where it is needed, she declines her body fragrances into home scents with a range intended for household linen that allows you to gently perfume your laundry with essential oils and hydrosols as well as enchanting candles.
Willing to preserve the beauty and excellence of its raw materials, Virginia is not only promoting the values of the brand, rooted in its history and resolutely turned towards the future, but also an ethical and ecological treatment in her innovations. to design selective perfumery and high fashion, whose prices are not higher that famous luxury houses such as Chanel or other. The difference is hers are 100% natural products :greatest bonus.
If the beauty of the products and their packaging is essential for ” Ay Pays de la Fleur d’Oranger: In the Land of the Orange Blossom”, Virginia also has the beauty of the heart. Humanist and committed, her brand is a partner and sponsor of many events around the world, such as “Solve Me: I’m The Link That I Weave” a festival citizen and eco-solidarity that will be held this summer from 25 to 27 August 2017 in the Grand Belleville.
Encounter with a ” nose” passionate entrepreneur and craftswoman in the very cosy Hotel Lancastre where you can find her perfumes.
Hello Virginie. Thanks for sparing a little bit of your time with us on an already very busy schedule.
Among our readers, some do not know you nor your work at all. So this is the opportunity to repair this oversight.
– Can you introduce yourself ? Who are you ? Where do you come from ? What are you doing ?
A dreamy, dreamer a bit poetic and pragmatic Persevering and human
Southern France and more particularly the country of Grasse, country of the flowers with Perfume
I act with passion
– Tell us now about your company, its offer, its market, its economic dimension.
Present in France, Italy, London …
” Au Pays de la Fleur d’Oranger aka In the Land of the Orange Blossom “brings back to my universe. I chose the brand name at the time because it was a carrier of values. The values of my soil. The perfume flowers. It is a society where we have always put forward the cultural heritage gourmet and olfactory.
We have developed Product Collections in both these areas. We work for the luxury hotel industry for the greetings in the bedrooms or the entrance areas. We are developing a coherent set of high value added olfactory products including Perfumes.
– What is your motto ?
Always belive in your dreams.
– What is your first olfactive memory ?
– Which perfumes are you?
– What is your olfactive signature ?
l’Eau de Virginie
– How does the process of a perfume creation goes ? Because create together is not always an easy thing.
– On a daily basis what are the spécifications of the job: a beauty entrepreneur ?
– To be a woman in this business : asset or handicap ?
Because many are the creators of this field.
– Luxury to you means : to thine own self, have some time off or an elistist and evolving concept?
– What advice would you give to someone you inspire to do the same job ?
– To which new horizons do you wish to see your brand evolve ?
To be able to keep on creating.
It is customary to say that for a brand to have its own label and be identifiable, it must bring together these 4 elements:
• Unique positioning that sets it apart
• A simple, clear and engaging speech
• An image that remains
• Consistency between being, speech and product
We can say that the mission is accomplished
Thank you Virginie for taking time for us. It is a pleasure to interact with a good entrepreneur in his skin and his business.