For a long time, wearing glasses was seen (no pun intended) and considered a subject of mockery in playgrounds. Austere designs and hippie fashion may not have contributed to making them a fashion accessory either. But, and ö thank you dear Richard Gotainer, the 80’s saw a change of mindset, the affirmation of the women of the 80’s less Colombines than Harlequin – thank you Michel! -, but above all, the emergence of French artisanal brands, like the Roussilhe brand.
Eyewear through the ages and the French exception
This manufacturer has established itself in the Onyonnax basin, a region known worldwide as the cream of the crop for eyewear made in France. The brand manufactures all its models on site using acetate, thus mastering the techniques and the production chain from the choice of raw material to the shaping of the glasses to the shipping, limiting to the maximum the ecological impact and their carbon footprint. 100% Made In France has become a criterion of choice for 70% of French people (Credoc study). As a pioneer, Roussilhe has been able to leverage its French know-how to ensure its customers of the clear and objective traceability of its production. This special care has earned them the label Origine France Garantie certification, which is much more closely supervised than the Made in France label,
Obtaining this label is subject to the certification of Bureau Veritas, Afnor, Cerib, Fcba and Sgs, which study all the origins and the way of manufacturing of the company.
Thanks to this advantage, the Roussilhe company is constantly improving to create frames that stick to the times, while ensuring maximum visual comfort.
The success of the worldwide phenomenon Harry Potter or the claim of singers like Anastacia has transformed the perception of eyewear into a fashion accessory. Bloggers like opticians and eyewear designers have adapted to tastes and technological requirements to democratize eyewear. Style ‘ new creator’. Artisanal, and at accessible prices.
I must confess to have a lot of luck because my optician-visagist, Alexandre Fontaine, manager of the store Ecouter-Voir Watch Out: la lunette autrement (4 rue des Orteaux 75020), who, in addition to having the eye, is an educator and knows how to advise you so that your frames are in your image, but especially, big heart, he participates in the Baobab project of my humanitarian festival “Résous-Moi : Je Suis Le Lien Que Je Tisse“. By offering glasses, he allows orphans in Africa and Asia to attend school in better conditions.
It is thus by going to his store that I discovered the brand by trying one of the models of the women’s range: Bonnie. Immediately thrilled by these offbeat and vibrant frames, Alexandre told me about the brand and its other collections. And, to top it all off, he is also a trained face painter. A big plus to find the eyewear that fits the face of our life, no? As for the men’s collection, of course you suspect his name, don’t you?
In reality Roussilhe represents 9 collections with different adaptable tonalities.
– C-zone: sporty chic and dedicated to metal
– Clyde: timeless masculine elegance
– Bonnie: for insured and assumed women,
– Pop: a colorful and sparkling collection
– PopIz: for children
– Charles Stones New York: contemporary and daring
– William Morris London: to awaken your Regent Street side
– William Morris: the haute couture of eyewear manufacturers identifiable by the WM signature.
– The Vintages: deliciously retro, where every detail is checked to the millimeter.
Each collection has its own identity: visually as well as in terms of the materials all produced in France and this versatility makes it suitable for all ages and styles.
But let’s come back to Bonnie: my favorite. That I was very proud to wear during this spring-summer 2021 Parisian fashion week. Not only the shape is original and retro at the same time but the colors are acidulous and modern. The whole shows the research work done to give the frame personality. At the center of the look, this pair transforms this feminine accessory into a visual banner through which one expresses oneself.
A product that is a darling, also because the heart of the brand, its essence and its concept reflect the ideals that I defend within my company Paris Par Rues Méconnues.
The French know-how (techniques and traditions that tend to get lost, but remain a few irreducible), the made in France with all the meticulousness that this implies, the small craftsmen who see far but do things with love and ethics with a particular care for the transmission of knowledge. Because Roussilhe is anxious to remain a guarantor and a guarantee of quality as well as seriousness.
For me, Roussilhe is a company that integrates as much as possible eco-responsible manufacturing processes in the creation of its collections, knows how to evolve, adapt, and even anticipate trends, while remaining faithful to its roots and values. Through their choice of colors, shapes and packaging, the strength of the diversity of the French artisanal heritage is expressed. In short, a company that will never cease to surprise you!
Where to find them ?
Ecouter-Voir Watch Out : la lunette autrement 4 rue des Orteaux 75020 Paris
Website : Roussilhe
Photos by Laurent Lo & Roussilhe & Ecouter-Voir: Watch Out
Copyright © 2021- intellectual property of Angénic Agnero– All rights reserved 1997-2021.